Recently, on the basis of the original consumer goods exchange for new policy, various regions have further expanded and intensified their efforts, with home decoration and kitchen and bathroom "rejuvenation" becoming one of the key areas of support.
Among them, Beijing, Shenzhen, Hangzhou, Ningbo, Yiwu and other places have introduced subsidy policies and promotional activities, providing subsidies for old house renovation, partial transformation, etc.
Industry insiders analyzed that the home decoration market has been suppressed in the past two years.
The "rejuvenation" subsidy can not only improve the living environment but also promote the release of consumer potential and activate the market.
The reporter noticed that as the central government clearly arranged for long-term special treasury bonds to support the exchange of consumer goods for new ones, relevant departments have successively issued the latest implementation details.
This round of deployment has refined the exchange of old for new in the field of home decoration and kitchen and bathroom, including old house decoration, partial transformation of kitchen and bathroom, home aging adaptation transformation, smart home consumption, etc., all into the scope of home decoration and kitchen and bathroom "rejuvenation" subsidies.
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In terms of policy implementation, the Ministry of Commerce has previously made it clear to support local autonomous improvement of the ability to exchange old for new, guide localities to improve supporting measures in a timely manner, and do a good job in organizing and implementing work, further optimizing the review and fund payment process of subsidies, speeding up the review and improving the quality of services, breaking through the "last mile" of applying for subsidies, and shortening the time for consumers from applying to receiving subsidy funds as much as possible.
After that, localities actively took action, from provincial government documents, to specific operational details and consumer promotion activities of city and county-level governments, all were intensively implemented, and the policy has also seen initial results.
For example, Zhejiang Province recently issued the "Notice on Further Promoting the Action Plan for Consumer Goods Exchange for New in Zhejiang Province", proposing that consumers who purchase some goods and materials needed for old house decoration and partial transformation of kitchen and bathroom will be given a subsidy of 20% of the purchase price, and the maximum subsidy amount per person per house will not exceed 20,000 yuan.
Subsequently, Ningbo, Hangzhou, Zhoushan, Wenzhou, Yiwu, Jinhua and other places have successively issued relevant operational details, clarifying the operational details of the purchase subsidy for goods and materials used in old house decoration and kitchen and bathroom transformation.
It's not just Zhejiang, many places in the country have launched home decoration subsidy measures.
The Shenzhen Housing and Urban-Rural Development Bureau recently issued the "Shenzhen Residential Decoration and Transformation Goods and Materials Purchase Subsidy Activity Implementation Guide" (hereinafter referred to as the "Implementation Guide"), providing cash subsidies for whole house decoration and partial transformation; the Shanghai Municipal Commission of Commerce and other six departments issued a policy to support green and smart home appliance and home consumption subsidies, stipulating that consumers who purchase home appliances, home decoration materials, furniture and aging adaptation products within the scope of subsidies in the city will be given a subsidy of 15% of the sales price per order; Qinghai proposed that for those who sign contracts for whole house or partial decoration, aging adaptation and barrier-free transformation, furniture customization, and intelligent transformation within the province, subsidies will be given according to the actual decoration contract amount.
Under the drive of policies, the market has already shown signs of warming up.
The Shenzhen Housing and Urban-Rural Development Bureau showed that three days after the "Implementation Guide" was issued, more than 1,000 citizens uploaded application materials on the "Shenzhen Decoration Easy" platform.
According to data from channels such as the decoration industry association, leading decoration companies in the city, and key decoration stores, the consultation volume of Shenzhen's home decoration, the intention of decoration and decoration contracts, and the consultation volume of building materials purchases have all increased significantly.
Relevant enterprises also actively participated.
The person in charge of the decoration platform Tu Ba Tu, which was selected into the Shenzhen government subsidy list for the first time, said to the reporter that on the basis of government subsidies, users who sign up for whole house customization on the platform can also enjoy an additional 5% subsidy.
"This means that users can get more substantial discounts through the platform on the basis of applying for government subsidies.
The business consultation volume has increased significantly, and we have been working overtime these days.
As other provinces and cities continue to issue relevant documents, the platform will continue to follow up."
The person in charge also said that the government's real gold and silver subsidies, coupled with the promotion and concession of all parties, will promote the release of demand and benefit the upstream and downstream of the industry chain.
Nan Hong Decoration Company in Ningbo also said that after the subsidy policy was introduced, some customers have obtained the corresponding subsidies.
For example, a customer who purchased more than 60,000 yuan of decoration materials obtained a subsidy of more than 10,000 yuan according to the 20% subsidy application ratio.
"Next, there is a group of customers waiting to sign the contract.
The introduction of the subsidy policy has a certain effect on the promotion of the decoration market," said the company's operations director.
Overall, experts generally believe that the policy will drive consumption.
Gao Baohua, a researcher at the Research Institute of the Ministry of Commerce, said to the reporter that consumer goods such as home decoration and kitchen and bathroom are closely related to people's lives, have a long industrial chain, and have a large development space.
Under the promotion of this round of home decoration and kitchen and bathroom "rejuvenation" support policies, it will play a greater role in stimulating residents' consumption potential, improving residents' consumption quality, meeting residents' diversified consumption needs, and promoting the development of new business forms and models of consumption.
Wang Qing, the chief macro analyst of Dongfang Jincheng, said to the reporter that the intensity of this round of consumer goods exchange for new policies has been significantly increased, and the subsidies for fields such as home decoration and kitchen and bathroom have been refined.
Some provinces have also added "optional actions" in the implementation plan, further expanding the scope of subsidies.
Relevant parties can also take advantage of the promotion to form a cumulative effect, and the leverage effect on consumption will also be significantly enhanced.